The company is interesting, but not intrusive, compelling, but not provactive. Readers will want to know more, and it's up to you to tell them, but not too much. Bait the hook; beg the question, entice them to seek further revelation. Leave them with the lingering knowledge that your work is worth their time and has already captured their interest whether they like it or not.
I acquired a retired server from Ebay that was slowly suffocating in this Anidees …
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